Play It Forward! Play for SickKids.
Hey everyone, my name is Chris Lee. I’m the inaugural World POG Champion, and for over two years I officially represented the POG brand globally. I then went on to launch my very own pop culture media platform, WCGC — World Champion Genuine Collectibles, and this is my independent initiative, built to keep the 90s culture I grew up with alive and pass it on to the next generation.
This last year, we’ve toured 50+ cities across Ontario! Comic-Cons, conventions, March break events, summer camps, mall pop-ups, bringing back the original milk cap game & POGS for kids who grew up on screens. Over 10,000 kids have played with us this past year. What we saw was kids lighting up when they held a real slammer or cap and collectible game pieces in their hands. Stacking. Slamming. Trading. Talking face to face. That’s the experience we’re recreating, hands-on, social, and built on fun.
Play It Forward is WCGC’s way of continuing to promote positivity. Every event we host, every collectible and piece of merchandise we sell, every game we play, kids are helping kids. Less digital. More involved. More connected. Moving forward, we’re taking it further. We’re officially fundraising for SickKids, the hospital that diagnoses faster, treats smarter, and predicts better, so families get answers sooner and kids get the support they deserve.
A portion of proceeds across all of our initiatives will be going directly to SickKids’ unrestricted fund, supporting the care that changes young lives.
Whether it’s a family member, a childhood memory, or a kid you know who needs help, this is how we turn play into impact.
Play for SickKids. Play It Forward!
Thank you for your support!


